We cater to
Fashion Retail, Salons, Department Stores, Convenience Stores
1. Grab their attention
It takes eight seconds to walk by a typical storefront.
2. The Decompression Zone
Savvy retailers need to be aware of what is often called the “decompression zone”.
the first few feet within a store are where customers adjust to the new space. This means that, more often than not, the majority of products placed right by the store entrance are largely ignored and often forgotten about.
To make the most of the decompression zone, retailers should look to using lighting, flooring, textures and materials that contrast with the outside environment. This shift alerts customers to the changing environment and helps them to pay attention to the first products they encounter.
3. Wayfinding and customer journey
Brands and retailers should consider the path they want their customers to take around the store, and assess how merchandising, point of sale and wayfinding techniques can be employed to aid this journey.
Branding plays an integral part in the retail customer journey and should be considered at all stages. By getting this stage right early on, retailers can then comfortably get creative with the space they had available.
4. Learn from the customer
Customer and market research, store audits and vox pops are all simple ways retailers can identify exactly what it is their customers want from their store. Armed with this information, the creative design can flow naturally.
5. Lighting
Lighting is another often overlooked element of great retail design but is extremely important. Lighting creates ambiance, builds atmosphere and helps to showcase products in the best possible way. Brands should consider how to implement the best lighting – in key locations and innovative ways – to add to their retail experience.
