Hospitality Design
Restaurants, RestoBars, Hotels, Clubhouses
1. Developing Your Concept
The concept development is significantly more than just defining the food served, the service, the interior design, or simply put, what your business is going to look like when finished.
2. Setting Your Restaurant Apart
Setting your restaurant apart from the competition is all about creating your differentiation point.
3. Defining Your Customer
Creating a concept and then trying to find the right people to match it, is increasingly something that fades. From an innovation perspective, the other way around creates a stronger point of differentiation and a long-lasting competitive advantage. Market insight and analysis plays a great role in the overall process. It gives you a clear, unbiased picture of what the landscape looks like.
4. Designing Your Restaurant
Important component of the design is the sensorial element. Any high-quality restaurant design should provoke the emotional engagement of all five senses – sight, smell, touch, sound, and taste. The more your restaurant design allows for these to be brought together in a synergistic way, the stronger the brand experience will be.
